say if a brand engages with them on social media, they are more likely to become a loyal customer.
would choose to spend money on a desirable experience over buying something desirable.
they shouldn't have to answer emails on the weekend or at night.
are born everyday to millennial parents. Of those who are not parents, 74% desire to be.
The Census Bureau tells us there are more than 92 million millennials living in the US, making them the largest age demographic in the country. They were born anywhere between 1980-2000 and up in a time of vast change, giving them a very unique worldview.
As more and more cable companies sweat the rapid decline of young America from their subscriptions, online streaming companies such as Netflix are reaping the rewards of building a platform that caters to the needs of millennials: over 77 percent stream shows online.
This generation is the largest in our history as a country, and as they reach their prime working and spending years, their impact on the economy is going to be significant. Brands who don't effectively reach this audience now will have a more difficult time reaching them later (if the brands still exist).
When 86 first started, we didn't have a master plan to be a "millennial marketing agency". It turned out that our clients needed to reach them. And so here we are, millennial marketers who've read more about our peers than we ever care to admit. And we're ready to help you reach them.